Origin of Pichwai Painting
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Pichwai (also spelled Pichvai) is a traditional Indian devotional art form.
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Originated in the 17th century.
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Birthplace: Nathdwara, near Udaipur in Rajasthan, India.
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Created within the Pushtimarg (Vallabhacharya) tradition of Krishna worship.
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Earlier Pichwais were specifically made to hang behind the idol of Shreenathji, the child form of Krishna who lifted Govardhan Mountain.
The word Pichwai comes from:
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Pich = behind
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Wai = hanging
So the meaning is: a devotional backdrop hung behind the deity.
Meaning & Symbolism
Pichwai paintings are spiritually symbolic. The main imagery represents:
Shreenathji
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Depicted with left arm raised, lifting Govardhan.
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Symbolizes protection, divine blessing, and dependence on God.
Lotus
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Purity, divine beauty, cosmic creation.
Cows
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Krishna’s beloved companions; symbol of abundance, love, and nourishment.
Peacocks & Birds
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Represent joy, nature, and celebrations of the monsoon.
Festivals & Seasons
Different Pichwais are created for:
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Janmashtami
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Annakoot
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Sharad Purnima
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Holi
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Diwali
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Saavan (monsoon)
Each uses distinct colors, dress, and motifs to represent the mood of the season.
Overall meaning
Pichwai is not just art — it is a form of devotion, inviting the viewer to feel Krishna’s presence and experience inner peace.

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